Our design philosophy
behind the pots
Three design paths, one shared vision
Every collection we create is the result of thoughtful design, careful material selection, and a deep understanding of how people cook, live, and share food today.
Over time, our design vision has evolved into three distinct but complementary paths. Each represents a different way of interpreting cookware, all rooted in the same commitment to quality, elegance, and innovation.
Cookware designed
to be seen
“I love cooking and spending time with friends... For me, the kitchen is a place of conviviality. I like having everything on display, open shelves, glass cabinets, everything visible. It’s a bit like a domestic laboratory, a space where creativity happens and everything is within reach.”
Rodolfo
Rodolfo
Collections like ABCT and Foodwear are conceived for fluidity between kitchen and table, between function and presentation. These pieces feature removable handles, multifunctional lids, and elegant materials that allow them to double as servingware. They're practical, yes, but also designed to enhance the pleasure of sharing meals, turning cooking into a more open, convivial experience.
Iconic cookware
Some of our collections are designed to stand out, featuring bold silhouettes, expressive materials, and meticulous details that transform everyday kitchen tools into true icons. This is where design becomes a statement: cookware not only functional but telling a story, blending heritage and innovation in fresh, unexpected ways.
Our Beyond Basic collection is a perfect example, an anthology of iconic kitchen utensils distinguished by innovation, professional-grade performance, and attention to detail. It offers a diverse range of materials, colors, and shapes for those who love surrounding themselves with refined design tools, ideal for every type of preparation.
Beyond Basic goes beyond mere functionality, merging a strong focus on design with tradition to create a unique collection that satisfies every cooking need.
Professional Performance
at Home
Collections like Norma or Back-up explore the world of professional-grade cookware brought into the domestic space.
With clean lines, essential forms, and advanced materials like Triply for norma, these collections, are for those who want control, responsiveness, and durability in their everyday cooking.
Here, form follows function, but with the refined aesthetic and attention to detail that define our design philosophy.
A perfect complement to this approach is our Black collection, where the beauty of deep black surfaces meets the warmth of wengé wood. Every non-stick aluminum pan in Black is elegantly coated in black both inside and out, while the wengé wood handles provide not only a striking contrast but also excellent thermal insulation for safe, comfortable use.